Agile, Not Fragile
Agile, Not Fragile is the podcast for CEOs and founders of $20M+ companies who are ready to build businesses that scale with clarity, consistency, and control.
Hosted by Enterprise Growth Systems (EGS) co-founders Tamara Loehr and Natalie Nichols, this series unpacks the strategies, systems, and structures behind high-performing, enterprise-ready companies.
Each episode focuses on practical frameworks and real-world execution, including:
- Designing predictable, repeatable revenue models
- Building in-house growth engines powered by A-team talent
- Leveraging AI, automation, and global teams for scale
- Optimising operations using the Red/Blue/Black™ framework
- Increasing profitability, efficiency, and enterprise value
This is a behind-the-scenes look at how $20M+ businesses are structured to grow with intention and perform at the highest level.
Agile, Not Fragile
Boost B2B Conversions & RFP Wins with ABM
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If you’re a CEO or founder of a B2B company and your growth still relies on referrals, luck, or expensive agencies… this episode will change how you think about revenue forever.
In this episode of Agile, Not Fragile, co-founders of Enterprise Growth Systems, Tamara Loehr and Natalie Nichols, break down how their Account-Based Marketing (ABM) is transforming B2B growth—and why most companies are getting it completely wrong.
Instead of chasing leads, ABM flips the model:
👉 Identify your top 100 dream clients
👉 Target decision-makers inside those accounts
👉 Use strategic, value-based content to build trust before the sales conversation
The result? Faster sales cycles, higher conversion rates, and fewer wasted bids.
You’ll learn:
Why traditional outbound (cold calls, RFP chasing) is broken
How to “seed the patch” and create demand before you sell
The EGS E.E.A.T Framework (Experience, Expertise, Authority, Trust) for winning high-value clients
How to use long-form video + AI to scale content and dominate GEO (Generative Engine Optimisation)
Why agencies fail—and how to build your own in-house growth engine instead
The exact shift from “salespeople” to closers only
Because if you’re not agile—you’re fragile.
👉 Want to build a predictable revenue engine? Start with a Red/Blue/Black Assessment and own your growth.
Ready to Own Your Growth?
Start with an EGS Red/Blue/Black™ Assessment to uncover:
- Where you're losing profit
- Where your biggest growth opportunities exist
- How to build a predictable, scalable growth engine
Subscribe to Agile, Not Fragile for weekly episodes and practical insights designed for ambitious CEOs building the next generation of enterprise businesses.
Enterprise Growth Systems (EGS) — Helping CEOs build agile businesses that scale with confidence, consistency, and enterprise value.
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